PARSONS SCHOOL OF DESIGN X THE COMMONS
CAMPUS IN March 2019
In today’s complex, rapidly evolving global economy, business professionals and entrepreneurs must break away from conventional ways of problem solving in order to stay competitive and thrive. Having the flexibility and capacity for innovation means being able to not only react to problems but anticipate and transform them into advantage. These abilities are at the heart of strategic design, a groundbreaking approach that fosters the responsive skills professionals and entrepreneurs need to put big ideas into practice.
Led by experts from PARSONS SCHOOL OF DESIGN, this immersive three-day bootcamp bucks traditional orthodoxies by providing diverse, integrated design approaches to business. Parsons’ rigorous curriculum offers the fundamental tools, insights, and inspiration you need to tackle real-world challenges and ensure a resilient future. You learn how human-centered design strategies can be used to generate unexpected opportunities and solutions and promote a culture of creativity in your team.
March 13th, 14th & 15th, 2019.
The Commons Campus, Melbourne
ABOUT THE NEW SCHOOL
Located in New York City, The New School is a preeminent intellectual and creative center where a world-renowned art and design school, Parsons School of Design, joins liberal arts, performing arts, and social science programs and graduate schools to challenge the status quo and foster positive change. Our acclaimed faculty are leading practitioners and scholars in their fields who bring critical real-world experience to our programs. Together we are inspiring tomorrow’s thought leaders and reimagining industry in an evolving world.
OUTCOMES AND OBJECTIVES
- Learn basic concepts and methodologies of strategic design.
- Develop a mindset that will equip you to better understand business challenges.
- Learn interview and observation techniques that will enable you to gain insight into behaviors that guide design strategy.
- Develop the skill set you need to create strategic opportunities and solutions using the design approach to business.
- Learn how to create a rich culture of creativity and continuous learning at your company.
- Receive a noncredit certificate of completion from Parsons School of Design X The Commons Campus.
Design Research &
Learn how to use a design ethnographic approach to gain a deep understanding of customers through observation, conversation, and co-creation.
Techniques for Systems
Plan research using a systems thinking and mapping approach. Use a variety of relationship maps to gain a better understanding of your customers’ needs and the gaps in the market.
Visioning for the ideal state
Participants will learn how to formalize findings from research and mapping and distill the information into a set of prioritized and actionable recommendations
Design & Development
Learn how to plan and run team ideation sessions that enable your staff to bring ideas and insights to life.
WHO SHOULD ATTEND
This program is geared to company decision makers and influencers — C-suite executives and senior-level leadership — who are looking to open up new possibilities and ways of thinking for their teams. Participants are in a position to apply the principles of design toward meeting company goals, solving big business problems, generating strategic growth, and developing an inspired workforce.
JOHN BRUCE is an Associate Professor of strategic design and management at The New School’s Parsons School of Design. John’s work as a designer, media maker, and strategist involves ethnography and systems thinking and is dedicated to creating positive economic and social impact. John is a senior strategist at Forward Mapworks and a founder of the Brooklyn, New York–based design and architecture firm Super-Interesting!